MCDONALD'SMetaveste

To generate excitement and engagement, we produced a teaser video for social media, amplifying the campaign’s visibility. The video introduced the Metaveste, teasing both its physical and digital versions, and setting the stage for the Web3 activation. Additionally, we developed a 3D animated fabric simulation for the physical jacket’s photoshoot, reinforcing the visual identity of the drop.

To make the wearable more accessible and interactive, we created a Snapchat AR filter, allowing users to try on the jacket in augmented reality before winning it. This digital extension helped engage a wider audience beyond Web3 enthusiasts.

Inspired by the actual jacket, we designed a 3D model optimized for Decentraland. The goal was to stay as close as possible to the physical piece while ensuring it functioned within the platform’s constraints. The final model balanced visual accuracy and technical optimization, bringing McDonald’s merch into Web3.