ZADIG & VOLTAIREEGONLAB CAPSULE AW2025
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The video immerses viewers in the collection’s dark and enigmatic world by bringing the mascot to life. It seamlessly blends fashion and storytelling, using the mascot to tease the collection’s aesthetic and reveal a key piece, designed for organic social media impact.
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FROM CHARM TO CHARACTER
Inspired by the world of EgonLab’s ‘S4LEM’ collection, the video transforms one of the capsule’s signature charms—a voodoo doll-shaped accessory—into a living mascot. No longer just an ornamental detail, it becomes the embodiment of the collection’s spirit. To heighten anticipation, the mascot plays a key role in revealing a bag of their collaboration to the audience.
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LVMHThe Journey
