LVMHThe Journey


"The Journey” is a 3D platform designed as the central destination for innovation at LVMH. Unveiled at VivaTech, this virtual universe offers a seamless way to explore the Group’s and its Maisons’ initiatives. Through an interactive experience, users can navigate between different innovation spaces and access career opportunities within LVMH.






ONE PLACE, MULTIPLE DESTINATIONS
We designed a round platform surrounded by doors, allowing users to navigate fluidly between experiences. Inspired by the spirit of a curated collection, “The Journey” presents each initiative as a unique yet interconnected piece of LVMH’s innovation ecosystem, fostering discovery and exploration.


LAUNCH AT VIVATECHNOLOGY
LVMH officially presented “The Journey” at Viva Technology 2023, making it accessible via QR codes placed around the LVMH booth. The platform also hosted the group’s event program, featuring Maisons’ innovations, startup collaborations, and scheduled talks throughout the event.


FOCUS ON “THE TECH PLAYGROUND”
Commissioned by LVMH’s HR department, this immersive space highlights the Group’s tech ecosystem, featuring real-world use cases, testimonials, and key expertise areas. The experience positions LVMH as a creative playground for digital talents, where technology and savoir-faire intersect.










FOCUS ON “OPENLANDS”
Designed for LVMH’s Open Innovation department, this visionary space illustrates the evolving needs of the Maisons and explores future innovation territories. Divided into six thematic lands, it offers a glimpse into the next frontiers of LVMH’s innovation landscape.










FOCUS ON “THE SHOWROOM”
An immersive space highlighting LVMH Maisons’ latest innovations, startup stories, and open innovation programs. Designed as a treasure island, this experience invites users to explore innovations through abstract representations, reinforcing a sense of discovery.










