Craftball gameCraftball Game
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1920 1080"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 2860 1600"><rect width="100%" height="100%" fill="transparent"/></svg>)
A web-based high-score game where customers compete across three iconic Loewe-inspired worlds. Designed to be engaging, the experience offers exclusive rewards during key moments of the year, making every interaction both exciting and memorable. Highly addictive.
Client
LOEWE
Services
Art Direction, Digital, Development, Gaming
Website
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 2160 2700"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1280 1592"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1600 1200"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1600 900"><rect width="100%" height="100%" fill="transparent"/></svg>)
3 LOEWE WORLDS
We designed three distinct worlds to explore Loewe’s universe, each featuring unique elements that embody the essence of Loewe. Every detail has been carefully crafted to immerse visitors in a captivating and authentic experience.
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1080 1350"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 1308 1636"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 700 810"><rect width="100%" height="100%" fill="transparent"/></svg>)
Omnichannel deployment
Loewe deploys this game experience outside its stores during high-traffic moments, allowing customer data collection before store entry. At the same time, the game engages the online community through social media campaigns encouraging users to compete with each other.
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 2834 1610"><rect width="100%" height="100%" fill="transparent"/></svg>)
![](data:image/svg+xml;utf-8,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 540 675"><rect width="100%" height="100%" fill="transparent"/></svg>)
Game scalability
The game mechanics are designed to enable the deployment of new levels, allowing Loewe to introduce new worlds based on seasonality, thereby accelerating the experience's ROI.
FENDIBaguette 25th anniversary
